Ostuni: The White City
Ostuni’s whitewashed historic center has made it one of Italy’s most Instagrammed towns, driving strong international property demand. The city of 31,000 sits on three hills overlooking the Adriatic, 8km from the coast.
Price Map by Area
- Centro Storico: €3,000-4,500/m² — whitewashed houses, terraces with sea views, strong rental demand
- Zona 167 (newer area): €1,500-2,200/m² — modern apartments, local buyers
- Countryside (agro di Ostuni): €800-2,500/m² — masserie, trulli, villas with land
- Coastal (Rosa Marina, Costa Merlata): €2,500-4,000/m² — summer homes, villas, resorts
Rental Yields
Short-term rentals in Ostuni’s historic center achieve 7-10% net yields. A 80m² apartment bought for €250,000 can generate €25,000-30,000 in annual rental income (June-September peak). Long-term rentals yield 3-4% net.
Who is Buying
British buyers lead (35%), followed by Italians from northern regions (25%), Americans (15%), and other Europeans (25%). The average purchase budget is €200,000-400,000.