Villages and Inland Areas: Southern Italy Between Tourism Relaunch and Energy Sustainability
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Dal Mercato 25 Lug 2026

Villages and Inland Areas: Southern Italy Between Tourism Relaunch and Energy Sustainability

The real estate market in Southern Italy is bustling, driven by a renewed interest in villages and inland areas. Amidst legislative proposals for revitalization and a keen eye on energy sustainability, new opportunities are emerging for investors and buyers, but also risks to be carefully monitored.

✍️ By Domenico Dentamaro, Founder, 2D Sviluppo Immobiliare · Published · Updated · About & sources

Opportunities and risks for investors in Southern Italy. The real estate market in Southern Italy confirms itself as fertile ground for new opportunities, with a growing focus on villages and inland areas. This trend, fueled by renewed interest in experiential tourism and the search for quality of life, intertwines with sustainable development dynamics and legislative initiatives aimed at revitalizing often neglected territories. Basilicata, in particular, positions itself as a laboratory of ideas for the future, while Puglia continues to capitalize on its tourist appeal, especially in its historical gems.

Today's highlight
A significant operational highlight comes from Puglia, where Uncem (National Union of Mountain Municipalities, Communities and Authorities) has presented a bill for the revitalization of mountain areas and inland territories (ANSA Puglia). Among the planned measures, the use of resources to reduce TARI by 30% stands out, a concrete incentive that could lighten the tax burden for residents and property owners in these areas. This initiative, if approved, would represent a significant catalyst for the attractiveness of villages and small towns, making them more appealing for investments and new residences. In parallel, Basilicata emphasizes the importance of 'responsibility, planning, and sustainability' in the use of energy resources to build the region's future (ANSA Basilicata). This approach translates into the potential development of infrastructure and services that enhance energy efficiency and environmental impact, factors increasingly decisive in the real estate choices of buyers and investors attentive to long-term value.

The Market Overview
The market overview in Southern Italy shows growing interest in real estate properties in non-urban contexts. Demand is driven both by buyers looking for a second home or a residence for a change of lifestyle, and by investors who see niche tourism and widespread hospitality as a promising sector. Prices, while maintaining some stability in more established areas, show room for growth in villages and inland areas benefiting from redevelopment and enhancement initiatives. Puglia, with its strong tourist vocation, continues to be a point of reference. Events like 'Libri nel borgo antico' (Books in the ancient village) in Bisceglie (ANSA Puglia) or celebrations in villages like Locorotondo (ANSA Puglia, Repubblica Bari) not only attract visitors but also highlight the potential of these places as prestigious destinations, fueling interest in the purchase of historical and characteristic properties. The trend towards 'glamping' and luxury outdoor experiences, as highlighted by the launch of WorldHotels Backdrop (Sole 24 Ore Casa), suggests a market receptive to innovative housing solutions integrated with the landscape.

Areas and Property Types in the Spotlight
Remaining in the spotlight are the bo


Translated from Italian by 2D Brain AI.

Ecosistema 2D Sviluppo Immobiliare